The Leaders of the New Cool

Artist Profile: Bobby Creekwater

Posted on: July 21, 2009

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“Music started in my parent’s home, listening to my father’s records. The soulful records helped me as far as the emotions I bring in my music, and the more contemporary artists helped me shape my cadence and delivery.” BGOV/Shady/Interscope recording artist Bobby Creekwater

His music is undeniably southern, but better rounded than some of his contemporaries. Born and raised in Atlanta, Bobby Creekwater brings a different dynamic to southern music. Counting the likes of Stevie Wonder, Aretha Franklin and Marvin Gaye as influences, both musically and socially, the 27-year-old wants to say something worth being heard. Falling in love with music at the age of 12, it wasn’t until he was a young man of 16 that he finally found his direction. Growing up in humble circumstances, his mother was his strongest support system instilling in him morals and values that built a strong foundation on a social scale. Dreaming outside the norm of what society expected he was the first in his family to embark on a musical journey.

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“I’m a dreamer,” he confesses. “I aspire to be great. Now, I can’t speak on other people and what they aspire to be and what their intentions are in the music scene in Atlanta, but in my humble opinion, you get a lot of people that settle. There is so much to offer with this music thing. They settle to reach a certain number of people or to not go outside the box and explore music or to simply allow their records to be cookie cutter without really being themselves.”

Right after high school, Creek and his group Jatis were offered a deal with Steve Rifkind’s Loud Records, then the home of powerhouse acts like Wu-Tang, Big Pun and The Liks. With a love for the art and dedication to make something out of it, Creek made his way to New York City. Unfortunately, Loud Records folded soon after, and Creek found himself packing to return home. Even after leaving Loud records, Creek still maintained a good relationship with his A&R, Sean Kane. When Kane heard the records Creek was making in Atlanta, he played them for Riggs Morales, Director of A&R at Shady Records. Once Riggs heard the songs it was all love. After only their first meeting in New York, it was clear where Bobby Creekwater belonged, making him the second ATLien to land at Shady Records. According to Creek, the best thing about being a part of the Shady camp, is that they let their artists breathe, allowing them to be themselves with their projects. For Bobby Creekwater, it’s bigger than hip-hop.
“Music gives me the opportunity to do something beyond my living room, beyond my block; it gives me a voice to spread a message. Hopefully somebody can hear it and grab on to it, and hopefully use it as motivating factor in their life.”

In 2004, Creek launched BGOV, an independent label and entertainment company under which Bobby Creekwater is also signed as an artist. The company not only encompasses those who contribute directly to the creative process, but a vast support network united by the common desire to create and spread a movement. In 2005 Creek released his first mixtape with DJ Don Cannon titled Anthem to the Streets, an instant success with the media and fans alike. The 2006 follow-up, Anthem to the Streets 2, reinforced Creek’s position in the game. His lyrical ability was front and center once again in December of 2006 when he stole the show on Eminem and Shady Records’ release The Re-Up, which went platinum in the USA and India, and double platinum in New Zealand, selling over three million records worldwide. In 2007 Creek released Back to Briefcase with DJ Infamous and completed a 5-city European tour.

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With a catalogue of over 200 recorded songs, Creek released The B.C. Era EP in late 2008, to satiate the thousands of fans who are eagerly awaiting his official solo debut, while initiating a legion of new ones. The release marks the beginning of a marked effort to connect to the masses, to bring listeners a new Hip-Hop experience, to quench a thirst, so to speak. A self-proclaimed studio rat, however, Creek continues to record. At present he is putting the finishing touches on the next installments of both The B.C. Era and his Anthem to the Streets series with Don Cannon. These are simply the first steps paving the way for Bobby Creekwater’s highly anticipated debut A Brilliant Mistake slated for a 2009 release. He views the absence of a set date as a great opportunity to continue perfecting his opus. The project boasts an array of producers including Mr. Porter, Don Cannon, Khao, The Alchemist, D’Focis, Eminem of course, and Creek himself. And the Brilliant Mistake is simply this: to create music that is untainted by the politics of the business of music, all while telling the story that is Creek’s alone. “I was influenced by great rappers and it’s contributed a lot to my life. I want to be able to give that same thing to someone else. I feel like I’m obligated to do so.” Creek concludes.

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